As the public broadcaster, our objective is not to make money, but to provide a service and fulfill our mandate. As I was saying earlier, our criterion concerning the return on investment is not that we have to do something else, but that we absolutely must do it differently.
For example, a private broadcaster may not have taken the risk of producing a show like Unité 9, which takes place in a female prison. Producing Les pays d'en haut, a historical show that costs more than a regular show, is also a risk taken by the public broadcaster.
For us, return on investment is the ability to offer programming that is different from the programming private broadcasters can provide.