I can certainly tell you we don't make the money we used to make. However, I think it's a question of where the line is going. If the line is steady and you can get a steady state in a sustainable environment, that's great. Unfortunately we've seen ads going like this, falling off very quickly. Last year our advertising revenues fell by about 10%. That continuing loss of advertising is unsustainable, and part of that loss has been in government advertising.
I don't think anybody is going into the newspaper business anymore to get rich. There are a lot of owners in the newspaper business, such as the owners of the Winnipeg Free Press, who really see it as a business first, yes, but also as a public service, and they firmly believe in that. What they would like to be able to do is find a long-term sustainable model that is a successful business but doesn't make a huge profit.