You know, I haven't given that type of structure any real thought. Revenue will be the big issue. It will need to underpin the reporting activities. I can tell you that in most small communities where we have newspapers, we are the only other person in council chambers or at the school board meetings. Many of these meetings attract only the reporter from the local newspaper. The rest of the community relies on that reporter to tell them what's going on, what's important, and those sorts of things.
To try to put the radio stations and the TV guys and the newspaper guys together into one entity would be quite challenging, I think. The ownership is all quite different. The radio stations across Canada are in large chains these days, as are of course the TV networks. The newspapers are having some of the same things as the drugstores and the hardware stores and everyone else in terms of central administration. In our case where we have 18 papers, we have one central facility to print for everyone, to look after all of the inserting and mail labels. All that kind of stuff is done in one central facility on machines, a lot of it automated. It's the only way. Our game now is cost-cutting as our revenues decline.
I'm always willing to look at anything. I'm one of those guys, if there are some ideas out there, who says let's talk about it. If there's a way to put together a consortium of different media to do that, I'd certainly be happy to look at it.