That brings me to an interesting point, coming a bit from what Mr. Taylor-Vaisey was saying. I am looking here at a Samara report I received. I think their research comes from 2014. It is pretty interesting, because they talk about how “political chatter doesn’t seem to be growing—39% of Canadians did not discuss politics either online or offline in the last year.” This is from their report.
Then they talk about different ways we can engage. They kind of give some tip sheets of what they would like to see from some MPs. They talk about Canadians reaching out to MPs, and MPs explaining themselves to Canadians. It also falls in a bit with what Mr. Nantel was saying. If you want to find out more about the Acura ad, you want to follow along.
I am wondering if part of what we are seeing is that people are getting more used to a different type of engagement when they are reaching out to different stories, and that is part of the shift as well. I am saying it only because we are talking about paper and digital media, and what the impact is. I am wondering what the journalists might be able to add about that idea, that there is an interactivity we are now expecting when we reach out to news.