I agree with you.
I am also pleased to know that Le Devoir is one of the newspapers whose representatives will be invited to complete the study. Le Devoir, a quality newspaper, is under tremendous pressure. We may not share its editorial point of view, but the writing is always exemplary. I believe its directors feel a great deal of pressure because La Presse moved to a digital platform. People are aware of this reality. I feel like I'm handling a parish sheet or something a bit vintage.
The Canadian Union of Public Employees mentioned that a tax credit for advertising purchases on traditional Canadian media platforms such as radio, newspapers and television would make a huge difference. You spoke a bit about this, Mr. Kvarnstrom. Do you think it could solve your problems? Could it be quickly implemented?