You have understood very well what is happening to us at the moment. These foreign media, which are huge, are succeeding in grabbing our revenue. They are putting our news on their sites, in order to generate the clicks and attract the users they need. They sell advertising themselves. They use our content to create their audience and to sell advertising. When governments place their advertising on Google, Facebook and so on, what it means is that they are taking taxpayers' money, putting it into an advertising budget and giving it to multinationals who do “pass go” and do not pay taxes on the money they collect, by sending it off to God knows which tax haven.
On September 29th, 2016. See this statement in context.