We are not asking for the advertising budgets to be increased more than is reasonable. Essentially, we could just do with the $19 million that is being invested in Google and other digital media. For traditional media, digital revenue is a drop in the ocean. It is very small, very marginal.
The same goes for the United States. The Pew Research Center has done a lot of research that shows it. In 10 years, the major American newspapers have seen their traditional revenue drop by 60%. Digital revenue is going up, but it never makes up for the losses. When I say that we have exchanged dollars for cents, it is the sad reality.