Well, it's basically that if you look into the cultural industry especially in Quebec, no one, no artist, would have thrived and survived without some sort of program, subsidy, tax credit. The movie industry relies on tax credits. Those tax credits amount to more than $100 million a year. The multimedia industry in Quebec is thriving. It's thriving because we subsidize jobs. We created a hub. It's at a cost of half a billion dollars a year.
When I say a screen is a screen, it's very important for us that we stop treating the print media differently from the electronic one, because we're not print any more. Right now I have a newspaper. My readers are willing to pay a hefty price for that paper, but tomorrow's reader will be on that thing here, and I need money to reach them with that. If I deliver a newspaper to their door, I'll have to give them a list of instructions to help them read through it, because they'll have to flip the pages and they won't know how to do it; they want to swipe.
We need access to those funds. We need to treat the print media like a digital media, to enable us to take our digital turn to the next step.