I'm not here saying you should pull back the cheque. I'm saying that the unfettered CBC will take money and it will plunk it close to the manager to whom it's assigned. That will be people in Toronto, people in Ottawa, or people in Vancouver, and it will not get out to your areas. I couldn't agree more.
My other feeling is.... It's not a feeling; we see it every day. The CBC management is graded on all the same metrics that a commercial media manager would be: page views, revenues, various entirely commercial metrics. I think that is a problem for us, because they're going to look around and say, “How do I make sure I get my bonus? I'll just squish this bug over here.” That is what they do. I can't blame them. That's how it's set up.
When it comes to the broadcast, I don't want to fight Izzy Asper's battles for him. He made his case. They did instead manage to get reductions in Canadian content and things that served their purposes. In our case, there's no chasing the CBC out of digital, but it's perfectly reasonable to have the same kinds of undertakings, which is to say that digital coverage has to be in a place where there is a scarcity or there is unlikely opportunity for competition. I think that would be my take on the CBC. I'm not saying don't cut them a cheque. I'm just saying cut it with pretty clear parameters regarding how they're allowed to use it.