No. I might be hated for saying this out loud. When we first launched, we had discussions with a number of well-known media companies, and this was when I came back from Nieman, which is in Boston. But the lesson I had learned was, whether you're the Star, or The Globe and Mail, or any of the Postmedia papers, you can't be all things to all people. You could take “Star” and be “Star Sports”, and that would be a national brand. You could have “Star Toronto”, and have that be focused intently on Toronto politics, Toronto who's who, and that sort of thing.
People want specificity, and they want to be able to pick and choose. We're so far behind in that. Coming back to the CBC it's one of the great.... Their biggest weakness is that they are hamstrung to one website, trying to give news in Kelowna, Toronto, and Halifax. It's a cumbersome, horrible news website that you're trying to update.