There have indeed been changes to the noon hour radio schedules, for a very simple reason. In francophone markets, particularly regional ones, the number of people listening to radio shows during the noon hour declined considerably. I must specify that there have been no job losses. The plan developed in collaboration with all the regional stations was intended to identify the best ways to increase the value of our news and our existing programming where the listener base is improving.
Morning shows are experiencing growth in all the francophone markets. Afternoon programs have been strengthened as well, and our digital presence has been significantly enhanced. In the case of Winnipeg, it's quite remarkable. It's during the consultations in Winnipeg that Franco-Manitobans expressed the strongest desire for a Radio-Canada local presence in the digital media arena. We developed that component right after that.
This did have impacts. As the situation improved on the digital side, audience levels for the noon-hour radio shows predictably decreased. Let me however assure you that, as I was saying earlier, we intend to increase Radio-Canada's profile on many kinds of content other than news bulletins, in order to better reflect the interests of all Western communities.
I should also remind you that an important cultural program continues to be produced in Winnipeg. These initiatives will ensure Westerners a significant presence on all our platforms.