Yes, absolutely.
Under all communication contracts for advertising, ad agencies are required to adhere to the Government of Canada's Policy on Communications and Federal Identity. Agencies have a list of legislation and policies that they must comply with in making their recommendations.
We serve as a second pair of eyes, if you will. At the review phase, if we notice that the department's choices do not reflect an equal distribution, we will recommend that it purchase more advertising. If it cannot and has chosen the Internet as its primary means of communication, we will recommend that it use other types of media such as the print media.