Yes, and that advertising is regulated insofar as any advertising is regulated. If it makes a false claim, it would fall under the guise of the Competition Act.
This is more in the zone of the Public Policy Forum study that we have been working on. The PPF has encountered a number of local news media Internet-only sites that are filling a vital local news media gap. In northern Ontario there are some of those. On the east coast there are some of those. In Winnipeg there are some of those. In a number of zones, the ease of being able to incorporate in Canada, and the efficiency of being able to set up shop and set up shingle are actually relatively positive factors. We can seize the opportunity of digital and allow for that to fill a potential market void.