Again, I would agree with the idea that the Canadian government should spend advertising dollars, money that contributes to Canadian journalism and Canadian content. Google and Facebook, which frequently appropriate content produced by Canadian newspapers, should not add insult to injury by appropriating government spending also.
Canadian Heritage and its Canada periodical fund should be broadened to incorporate daily subscription-based newspapers. Also, there's the idea of creating national endowments for investigative journalism, whereby each endowment would subsidize investigations on a mathematical formula, based on the number of citizens who read the reports.
Those are three specific areas where I think the government could help. I don't think for a second that the government has to get into our business. The base of this transition—and every business has to deal with disruption—and the challenge for us is our legacy, which is so important to the heritage and the history of Canada, but that legacy comes with costs. Therefore, in terms of transitioning, it's not as if we can start with a white board and start fresh. We have to deal, and we have to transition.
Mr. Samson brought up the strike that we're incurring at the Herald and that's a great part of and an expensive—