We've been following and looking at the various trends in what's going on with broadcasting and digital communications. You have your technological changes that are happening with new devices and new capacities technologically to create and consume content, while at the same time we've been monitoring the changes in consumer behaviours and the expectations that have gone along with that.
We see in the millennial group, for instance, that they are much more mobile. They are much more connected. They don't have the same expectations as older-age cohorts who grew up in a more traditional media world, where the broadcasters curated the content and scheduled the programming. People chose which programs to watch and would follow the schedule of the broadcaster's programming.
Now, we see that people are more mobile. They expect more personalization in their content. They expect to get it when and where they want it. It's about the access piece, being able to go and get something, and you see an industry adapting to that. You see an industry that has put much more content and much more focus on demand and that is moving towards higher-quality content as well, content that will stand out. As well, you see the technology supporting that with the development of very high-quality digital signals. We're now seeing 4K and so on being generated.
In broad strokes, we follow both what's happening with the technology and what's happening with the consumer behaviours and the expectations that go along with that. The market right now is extremely diverse, not just in the kinds of content available, but also in the kinds of business models and consumer preferences that we see.
You have everyone from the traditional senior citizen, who has a very different set of expectations around how he or she wishes to be informed and entertained, versus someone in high school, university, or the millennial group, who has a different set of expectations about how he or she wants to be informed and entertained. We see these industries trying to adjust to that and trying to serve those different market segments.
In terms of the digital and the diversity, one of the big things we've seen in the broadcasting sector over the last number of years—and the commission can speak much more eloquently to this than I can, I'm sure—is the growth in third-language services in Canada. Also, we've seen more foreign services being authorized for distribution in Canada. You have services coming in from other parts of the world that Canadians are interested in as well.
On the production side of things, we haven't done any studies internally as to the employment of creators, as such, from different cultural backgrounds. There may be some of that in the academic...or in the industry itself. There may be some of it in the profile. I'm not sure. But we do see that it is an area of activity as well. We see it, for example, also in the Canada Media Fund. There is some support going to programming that's created in third languages. Where there's a market demand for that and where the programming is eligible as per the broader criteria of the program, it does receive funding from the Canada Media Fund.