Whenever these incidents have come to light we've been pretty prominent in the media, but within our own community we've been educating individuals on how to respond to these sorts of incidents.
After 9/11 we had regular incidents of people being called “Osama bin Laden”. Really the best way to do this is through engagement. That's really what we've found. If you can engage with someone and explain to them why you're wearing a turban and the fact that you're a Canadian.... Our community has been here for well over a hundred years. I was born and raised here, and my father came here more than 50 years ago. When people recognize that we are a part of the community and try to understand, that's really the best way to address these sorts of things.
Secondly, we've been very clear with our community, and our community has been very much in agreement, that we can't address these sorts of incidents by saying we're not Muslims. That's really not the right way of doing it, because whether we're Muslims or not, there is no justification for these sorts of attacks. It has really been a question, then, of educating our own community.
Then, these sorts of events like Turban Eh! create a positive space for people to ask questions. I've met people who have engaged with Sikhs for many years and haven't even asked the question, “Why are you wearing a turban? What is its significance?” Creating that space is really important.