For the curators like Netflix, the idea was instead of asking them to be taxed and put money into a fund that would then be distributed, they're investing in Canada. All we're saying is, when you make those spending investments that right now are service productions, some portion of that spending should meet the Canadian content requirements so we're not then interfering with their business models, the categories of programming they make, what genres of programming they consider. It's completely up to them. All we're saying is that the CRTC would then be able to look at their Canadian revenues on an annual basis, with the additional data-gathering powers we recommended; figure out what their Canadian revenues were from subscription revenues in a given year, using the Netflix example; then some percentage of that revenue would have to be spent, not just in Canada, but on productions that meet Canadian content requirements as well as some discoverability obligations.
On February 24th, 2020. See this statement in context.