Quebeckers still watch a great deal of linear television and regularly tune in to their programs. As a result of the pandemic, significant audience records have been broken. We tend to think that television is dead and that everything will now be on digital platforms. I don't subscribe to that school of thought.
The CEO of Netflix said that his competitors were video games, social media and linear television. Netflix even created a live television channel in France because it had trouble attracting French-speaking audiences. I think that it's worthwhile to focus on platforms, which are major players in the field. However, I don't think that we should abandon television. Quebeckers still consume a great deal of their national productions.