Yes, I absolutely believe in CanCon. I actually think part of the problem that we have faced is that our rules as currently structured do a really inadequate job of ensuring that they reflect Canadian stories. There is a problem when you get, let's say, a production based on a Margaret Atwood book or a Yann Martel book and the fact that they wrote that book doesn't count for the purposes of Canadian content. There's a problem with film co-productions when films that have virtually no connection to Canada at all are treated as Canadian content. I wish that the government would take a closer look at what it means to tell Canadian stories and support genuine Canadian content.
On May 17th, 2021. See this statement in context.