I don't think it was enough, obviously. Was it enough to communicate effectively? I'm not sure. When we look at what a number of the provinces did, here in Ontario and Quebec, they had formal campaigns when every day or every week they ran ads in the newspapers to provide information to readers about the pandemic.
I think it was very effective and obviously was very helpful to the newspaper. People were looking on the sites and in the paper for information about COVID, and they were looking for their local newspaper.