Well, there are a number of things that I think people should consider. I think expanding the tax deduction for subscribing to a newspaper or making a donation to a newspaper under a not-for-profit model should be examined. If any government considers news to be a public good, I think having a 15% write-off for your newspaper subscription is insufficient, to put it kindly.
I think I talked The Globe and Mail into campaigning for 70%. It would be the same as for political parties. If the political parties think that news is truly valuable, they might think it's as valuable as they are. Allow me, for my subscriptions—and I spend a lot on them—to get a 70% tax deduction.
If you do something like that, then you're subsidizing the behaviour you want, which is the consumption of credible news. You're subsidizing the reader to do it. There's a flow through of positive impact on the employer, because they can sell more subscriptions.
I'll give that as one example of something that public policy-makers might consider, so that we are incenting the sorts of behaviour we want without creating a direct dependence on the government of the day for funding.