Going back to the original stat that we both quoted, 90% of Canadian digital creators' audiences consume their content from outside of Canada. We're number one in the world. I think the COO of YouTube said there are other countries around 70 or 80%, which is great, but we're the only one at 90%.
It's important because it's so different from conversations we're used to having about culture in this country. I don't know that for digital-first creators the importance of having their content prioritized and shown in Canada is as important as it is for some other artists. We have to compete globally on global platforms. Currently we're the best in the world at doing it.