I'll make two points. The first one is an important one. When you talk about those artists you're hearing on the radio, they're certified Canadian. What do we tell all the Canadian creators who aren't certified and are just flying their craft independently? Is it that they're not to be included in that discussion?
The second point to that is this: What do we do when it's actually counterproductive and it hurts those creators to focus on promoting them locally, when that's not what anybody wants?