There are a couple of different ways. First off, I would like to state that we really have to have a conversation about what qualifies as Canadian content before having a meaningful discussion around that.
As I said, the platforms are mostly binary. They are built to push content or for users to pull content that's relevant to them. Then, most of the algorithms score that content based on how it's engaged with, whether it's shared, if it's watched the whole time. Any kind of artificial manipulation of that algorithm and putting content in front of people that they might not want or might not want to see, regardless of what that content is, will actually hurt that content. It puts us in a position where we're not just hurting the content that has been deprioritized—we have obviously hurt that one—but we're hurting the content that we're trying to prioritize as well.
There's a way to help everybody on these platforms, but discovery is not it, and there is no good reason that I have heard for it to be in this bill.