Again, the traditional Broadcasting Act was built to highlight and prioritize Canadian content to Canadians, for fear of having Big Brother from the south overriding our airways. That's not what these digital platforms are for. They are for global discovery.
Canadian discovery for Canadian content creators online is almost an afterthought. While it's nice, and I'm not lumping everybody into the same boat—everybody is a little bit different—it's the global discovery that matters. If, when we put content into the algorithm, it's pushed locally and not engaged with, that's going to affect all global discovery as well. It's going to punish it in the algorithm.
More importantly, as I said at the end of my statement, if other jurisdictions decide to follow Canada's lead and do this, that is a death knell for the Canadian digital content creator industry. The U.S. is our biggest market. Canadians are signing global contracts. It has kind of flipped it on its head. We're now invading other markets with our great content. There's no reason to be protectionist about digital content. There's no limited shelf space.