The platforms are free and open to use, so they're restricted by nobody. Everybody has an opportunity to upload their content and to find their audience. It's niche content distributed globally. That niche normally exists around the world. It's a wonderful opportunity for anybody to get their content made. We've heard from creators that have been rejected by gatekeepers. There are four broadcasters here in this country—that's four people sitting at desks in Toronto—and if you can't get through them, you can't get your content made.
The removal of gatekeepers has been the greatest piece of Canadian cultural renaissance in history. Tesher is a Punjabi singer from Saskatoon. In what universe does that happen without the platforms? It just speaks to their power, and we should be embracing that and supporting and raising other creators up to those levels. We can do it with the right programs.