You talk about looking for the next songwriter. We've heard stories of the few who have had tremendous success online, but we know that, overall, for the majority of artists, it's almost impossible to make a living through social media and online streaming. The majority of Canadian creators on YouTube, for example, make less than the median of the average artist. A million streams on something like Spotify sounds like a lot, but it's only a few thousand dollars.
How can we ensure that the system maximizes the potential for artists and creators to have full careers and supports them, regardless of the platform?