We have the ability to identify what desired outcomes are and then—I hope—in the future to use, as much as possible, incentives rather than prescription. If you go back to the “Harnessing Change” report, it's one of the key elements of that report.
We need to be adaptable. We need to recognize that different players have different business models. We need to find an equitable framework but not an identical one, and we need to try to incentivize behaviour that is positive for producers—digital content producers and traditional producers alike.