In my 30 seconds, which I think the chair will extend by at least a minute given that small interruption, we can talk about the global reach that YouTube has. You obviously operate in countries globally. We look at successes like that of Justin Bieber, from Stratford, Ontario, who has found success through things like YouTube.
What is it that's unique about new technology and new platforms that allows Canadian content to be viewed and to be celebrated and to find success globally and around the world?