Good afternoon, Madam Chair and members of Parliament. I would like to thank all of you for this opportunity to present to your committee today.
Today in my presentation I'd like to talk about COVID-19 and the effects that it has had on the Lethbridge Hurricanes and the Western Hockey League. I will be talking about four main topics today, those being attendance, revenues, expenses and restrictions and recovery.
On attendance, the Lethbridge Hurricanes enjoyed an average attendance for the three seasons prior to COVID-19 of 3,900 fans per game. In order to break even, we require at least 3,200 fans. This is imperative for a community-owned team to be able to operate. In the 2021 season, it was a 24-game shortened season, where we had no fans within the building. In the 2021-22 season, we have averaged only 2,892. That is a 26% decrease: 308 fans less than what is required for us to break even. The WHL as a whole has also seen a decline of nearly 30% league-wide.
Some of the reasons for the lower attendance are as follows. Fifty per cent capacity restrictions were put in place by the Government of Alberta. Also, full masking with no food or beverage service allowed within the venue created a minimal fan experience. As well, no group ticket sales were allowed due to provincial government restrictions, with ticket sales being limited to households only.
On revenues, the Lethbridge Hurricanes' average revenues for the three seasons prior to COVID-19 were $3.8 million. In a 2020-21 shortened season, our total revenues were $1.1 million. The actual revenue was $250,000, but because of a one-time provincial subsidy we received an additional $850,000. Also, because of the subsidies such as the Canadian emergency wage subsidy and other subsidy loans from the government, not only were we able to keep all our employees working, but it also helped us with other important expenses.
Our projected 2021-22 total revenues will be roughly $2.8 million, resulting in a 26% decrease from pre-COVID levels. Some of the reasons for these losses in revenue are that we experience limited walk-up ticket buyers, and we only have enough capacity in the building to hold our season ticket holders. Current capacity restrictions minimize value to our corporate sponsors because there are fewer people attending the games. Uncertainty with future changes to restrictions and protocols has created hesitation for sponsors. Many games have been rescheduled and postponed due to COVID-19 restrictions and protocols.
On expenses, we also have seen added expenses compared to pre-COVID-19 seasons. We had to increase our staffing required to manage the COVID-19 protocols—for example, QR code scanning and security to enter the building. We've also had to increase costs for signage, hand sanitizer and masks at facilities in order to have fans enter the building, and also, of course, for the rapid antigen and PCR testing requirements for our players and staff, as outlined by the WHL and the Alberta Health Services regulations.
On restrictions, in the 2021 season, restrictions allowed no fans in the building. This limited our ability to generate all primary revenue streams. Some of those streams included merchandise sales, 50/50s, all ticketing and limited advertising opportunities. In the 2021-22 season, we started the season at full capacity with masks and a proof of vaccination to enter the building. As of our December 28 game, we moved to 50% capacity, with no food or beverages allowed to be consumed within the building, again affecting the way that we operate normally.
Here are some of the steps we'll need to see to ensure our recovery to prepandemic operations.
We'll need to rebuild our season ticket base. We have lost approximately 12% of our prepandemic numbers, while we're projecting another 10% decrease for the 2022-23 season, taking our fan base from 2,200 season ticket holders to roughly 1,700. Prior to COVID-19, it had taken us five years to build our season ticket numbers from a base of 1,500 to 2,200, so it will take us a significant amount of time to get back to pre-COVID numbers.
We'll also need to re-engage our corporate sponsors because of uncertainty and frequent changes to our schedule. A lot of local businesses are also experiencing significant business interruptions themselves, meaning they have less money to promote their businesses.
As well, we'll need to rebuild the trust within our community. Many organizations are unable to count on the community donations that they once received from the hockey club. Pre-COVID, the Lethbridge Hurricanes were proud to donate and to help to raise upwards of $180,000 annually for many of these organizations.
Also, there will need to be a huge effort to re-establish ourselves within the community. Prior to COVID-19, our players engaged throughout the community for many different appearances and events.
Then there's the player recruitment side of the business. Some of our league players had some options to play in different leagues or countries.
The limited ability to showcase our players' talents to scouts for professional contracts, the mental health issues that some of our players endured, the seclusion and isolation of living in a bubble and also any time they had to quarantine due to COVID protocols, and asking our players to compete under a tighter schedule weigh on their total recovery and readiness to perform at an elite level and risk injuries.
In closing, again, I would like to thank the committee for allowing me to present today.