Thank you very much.
First, I would like to thank the committee for inviting me to speak. My name is Jen Gerson and I have worked in media for more than 15 years in newsrooms across the country, including at the Toronto Star, The Globe and Mail, the Calgary Herald and the National Post. As a freelancer, my work has appeared in The Walrus, Maclean's, The New York Times and The Washington Post, among other places.
At the moment, my co-founder Matt Gurney and I run a Substack-based newsletter called The Line, which publishes Canadian commentary. There, I have published several pieces by me and other writers, explaining my many concerns with Bill C-18.
The first major problem that I have with this bill is that it is predicated on a lie. The bill adopts a very ancient complaint of newspaper publishers that aggregation-based news websites and social media networks are unduly profiting by “publishing” our content. However, we know this isn't true. In fact, the value proposition runs in exactly the opposite direction. We publishers are the ones who benefit when a user posts a link to our content on Facebook, Twitter and the like. This free distribution drives traffic to our websites, which we can then try to monetize through subscriptions and advertising.
This is why major media organizations encourage link sharing below all articles. It's why they have spent untold sums on maximizing SEO and it's why they literally spend money with digital news intermediaries to boost stories on these platforms.
If you need evidence that many of these digital news intermediaries are more valuable to publishers than the other way around, we need only look to the existence of this bill in the first place. Negotiations are sustainable when the outcome of those negotiations serves the interests of all parties involved. If that were the case here, there would be no need for the federal government to oversee these deals. Digital news intermediaries would be happy to negotiate for the use of our content, because they would perceive value out of that deal. Instead, I suspect that what we see here is a form of rent-seeking behaviour in which struggling media corporations are using every last iota of their dwindling financial and social capital to lobby for subsidies and regulations like Bill C-18.
I fear that Bill C-18 is going to backfire spectacularly, undermining the very problems that it is trying to fix. For example, if organizations like Facebook, now Meta, respond to this legislation by simply restricting access to mainstream news articles on their site—as the company has openly threatened to do—who do you think is going to be most harmed by that decision? Facebook? No. It will be Canadian publishers that are harmed by losing access to a major distribution hub.
When that happens, do we think that removing news links from Facebook or Twitter will somehow create a digitized version of the glory days in which Canadians begin their mornings by loyally logging in to their local newspapers, or are we risking the opposite effect? Would it strip mainstream media content from the websites and social media platforms where more Canadians live their online lives? I fear the latter outcome.
If you make it costly for digital news intermediaries to publish mainstream news content, they're going to make the very obvious financial choice. That is, they are going to distribute less mainstream news content, pushing more and more Canadians into semi-private information silos on places like Discord, Telegram, Slack and Signal. These are platforms that the federal government has little hope of regulating in this fashion.
My second major concern is that the more the federal government tries to help the media, the more it risks hurting our credibility. I respect that Bill C-18 has attempted to create a framework that avoids a direct subsidy, but this is not a neutral, market-based approach.
When the federal government tries to save the media, the media becomes a legitimate target for partisan attacks, which undermines our fundamental democratic role and function. We saw a few examples of that this very week, with the leader of the official opposition, Pierre Poilievre, raising money off Parliamentary Press Gallery reporter, David Akin. Poilievre also took potshots at another journalist, Dale Smith, on Twitter. These attacks on media are strategic and they are popular. Journalists are not well liked by the general public, who have a negative opinion of a press corps that is perceived to be on the take.
I'm going to point to a Reuters Institute 2022 digital news report that noted that the “trust in the Canadian news media has sunk to its lowest point in seven years”, which is a continuation of a long-term downward trend.
The opposition leader has, therefore, concluded that attacking us benefits him, and I don't think he's wrong in that calculation. To that end, I have real concerns about making media outlets dependent on revenue that is subject to the whims of the government in power. A future government—say, one led by Mr. Poilievre—will have no compunctions about undoing Bill C-18 and other subsidies. The industry's dependence on these revenue streams makes us pawns of partisan politics, whether we would wish to be or not.
My last beef with Bill C-18 is that it will inevitably favour incumbent media players over innovative models, small outlets and news start-ups.
We saw, for example, that when a similar bill was enacted in Australia, the biggest beneficiaries were Rupert Murdoch-owned entities.
The last point is that the appropriate mechanism by which the federal government should be dealing with issues like misinformation and disinformation in the media is through the CBC, not through creating an entirely separate legislative framework.
Thank you.