I'm going to read a list of different sponsors. I'm assuming that over the 16 years you attracted a lot of these sponsors to your organization: Bauer Hockey, Nike, Canadian Tire, Telus, Scotiabank, Tim Hortons, Esso, Sobeys, Recipe Unlimited, Chevy Canada, SkipTheDishes, PepsiCo, BDO, BFL insurance, Swiss Chalet and The Keg.
All of those organizations have stopped sponsoring Hockey Canada. I'm assuming that you attracted a lot of that business to the organization. From your perspective, why do you think these brands have stopped supporting Hockey Canada?