We are a society of new immigrants. These people come here, and don't know much of our culture. They try to integrate into the culture, but they turn to their own press because they better understand it for various reasons, and they trust it more.
The problem is that Rogers, two or three years ago, fired about 280 members of the ethnic press who were working at the channels OMNI.1 and OMNI.2. They turned them into commercial channels, then applied a year ago to CRTC, and they received another licence to get a channel for ethnic communities.
This is how these people think and what exactly they do. They think first about profit and only profit, and much less about if they are going to serve the Canadian public and which part of the Canadian public.