I absolutely agree with the approach that there needs to be enhanced education for coaches and for all athlete support personnel and education through the lens of information on one hand around the UCCMS and the rules and what those rules mean, but education also through the lens of values that are underpinned by a set of values that we want to see in our sport community. We ensure that all of our educational initiatives support those values, so at the end of the day we see coaches modelling the behaviours we want more than our informing them of the behaviours we don't want.
Evidence of meeting #81 for Canadian Heritage in the 44th Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was athletes.
A recording is available from Parliament.