One of the reasons I shared that statistic in my opening remarks—the $260-billion global market for games and rising—is that I wanted to impress upon you that this is a growth industry, but also that it's highly competitive. In order to meet that demand and to be a country that continues to be one of the best.... Look, I'm fortunate enough to do a lot of work with colleagues internationally, with other associations like ours, in Korea, the U.S., Europe, etc. When we're together, they always say, “Hey, Canada, you guys are doing something right.” It's a combination of our policy framework and the supports that are available.
To your question about AI, again, some of these tools are in the nascent stages on the generative AI side, and some have been used for over a decade. It's just part of a more robust tool kit that allows our creators to do the best work they can. Again, limiting the ability for creators to access these tools, to experiment with these tools, all within the auspices and confines of the law and the legal framework, would be a challenge for the industry and perhaps for further opportunity for growth.
Conscious of time, I remember that there was a witness last Monday—Dr. Kearney was her name—and I thought her testimony was fascinating. She's obviously way more of a technical expert than I am. These technologies can be used not just by the larger companies, but by indies, by smaller studios, to help them develop games in a more affordable way. I think that's an important part of telling our Canadian story, as we were talking about. There's some real opportunity.