As somebody said, we're all smart here today. I don't feel equipped to speak for other sectors, but definitely for the video game sector, one thing is that our industry has been at the forefront of this unique marriage of tech and art. Oftentimes, because of that, we don't necessarily know where to find a home in government when we're talking. Is it ISED? Is it Heritage? Without leaning into the technological advances, we couldn't be where we are in Canada as a global leader in making games.
It's funny. In preparing for this, I was thinking about Nvidia. Everybody knows about Nvidia. Is it the largest company in the world for AI? It's one of them. What did Nvidia do for most of its existence? It made graphics cards for PCs, cutting-edge graphics cards. They iterated on that, and they were some of the best in the business.
Our players are always looking at tech. They're looking at innovations. Is this game faster? Is it more immersive?
Again, to your question, AI is just part of the broader tool kit, whether it is new engines for games or new ways to incorporate the works that musicians are doing, like motion capture. You're probably all familiar with motion capture. You put the suits on and you're able to get realistic movement. AI is actually helping to make that process smoother and more realistic. In being able to correct some of the things that would take hours, it makes them smoother and more realistic. It helps with the development pipeline and helps creators make games more quickly and more efficiently.