I think there are a few things. First of all, you're right; artificial intelligence is changing the game because of the speed at which new content can be created. You can put a few prompts into a video-generating engine, a few into audio generation and a few into an editing engine, and within 20 to 40 minutes you can have a brand new video—one that may involve no original human content—up on YouTube. You can recycle and reuse existing content to create new content incredibly fast. The AI on this is terrifying.
The other thing that I think is really accelerating is the ease of access to the Internet. We've all had smart phones that have been able to watch video, but think about how 5G has increased the quality and the access to video consumption in just the past few years. You can download high-definition videos to your phone anywhere in North America without even the blink of an eye. The ability and the access exist 24 hours a day.
If you have a kid, that means they probably have an iPad. They probably have a phone. They probably have access to a computer. Keeping them away from all these technological bases is almost a form of child abuse these days, in their eyes, because they want to be on the Internet in some way, shape or form. It becomes ridiculously difficult to police all of them and have the right protections on all of them.
I would say that the ease of access and the AI component, the ability to create new content, are probably the two that are really accelerating this.