Again, I'll point to data that suggests that it's not just about seeing these ads. It's the volume and the number you consume. If you're consuming a lot of ads over a period of time, then this is where we actually start seeing the high numbers of depression and of comparing yourself with others. It's not just about getting that one ad; it's about getting dozens of ads because the algorithm will keep feeding you those sorts of pieces. You get one bad thing—and people click not only on the things they like but also on the things that make them feel bad—and that starts a doomscroll of getting more and more of this negative content on this front.
I'm not a policy-maker, so it would be hard for me to say exactly what we could do to address this particular issue. There is an inherent need to want to compare yourself. We have lots of research on why young people specifically want to engage in that sort of activity. It's a part of growing up. It's a part of trying to understand themselves and their own bodies. They're trying to understand these things, and it's really taking advantage of those sorts of things.
The other piece that was mentioned and that is critically important is the generation of wealth and profit as a result of these sorts of activities as well. A lot of these are not just showing these images but also generating money by selling this makeup or selling this product. It's a revenue generator. They're not only showing these influencers doing this but also making money off these young people who are starting to have body dysmorphia and other issues, which is, quite frankly, atrocious.