Based on that data from 2017—and I'm just going to rely on that—if one million Canadians were to have an eating disorder in 2017 and if one in 10 were to die from that disorder, then about 100,000 Canadians would die from an eating disorder, if those statistics bear out.
I'm sharing this only to say that it's a big problem, and it touches a lot of people. Very often, I think, for understandable reasons, people do not talk about it, but it's an element of what has been discussed at this committee that is really important for us to consider.
The private member's bill I had then, Mr. Cooper, was endorsed by a bunch of folks in the sector. The intention of the bill then was to require commercial content—paid content, advertising content—which was in any way manipulated or distorted, to have a disclaimer on it so that people knew the image was distorted. Specifically in the context of eating disorders, the idea was that a lot of young people, especially, would see images of unattainable beauty and it would contribute to their eating disorder. That's what the experts told me, and that was the intention of the bill.
Mr. Cooper, I don't know if you have thoughts on that type of measure. However, I would welcome your thoughts on that measure or any types of measures you would recommend to help us deal specifically with how social media is influencing young people in the context of eating disorders.