You're very familiar with Mr. van Koeverden, because I think he's the only man to have been Canada's flag-bearer, not once, but twice. He's at the Olympics now. He's our Secretary of State for Sport and he's working on that. Technically, he falls under the Department of Canadian Heritage. He's in Milan right now, celebrating our Canadian athletes. Canada is still waiting for its first gold medal, but I'm sure it's coming.
The FIFA World Cup is really a golden opportunity to promote Canada on the world stage, from the diversity of our Canadian team, which is made up of many immigrants, new Canadians, to the fact that we are hosting the event and will have the opportunity to raise Canada's profile around the world by putting on a number of games. I have to say, though, that the tickets are very expensive, unfortunately. I saw the ticket prices the other day, and not everyone can afford them, unfortunately. Nevertheless, I think the event is a golden opportunity to really help Canada shine on the world stage.