Thank you for the invitation.
Listen, I don't pretend to be an expert on the state of Canadian media, but I'll offer a bit of perspective based on my experience. I've spent 45 years in radio news, from small markets like North Battleford to larger markets like Calgary and Ottawa. I've been on the front lines and on the strategic side of local news, specifically radio news, and that's where I'll focus my remarks today.
The decline of radio news in Canada is pretty well documented. Across the country, entire news talk newsrooms have been laid off. Some stations have gone dark, turning their licences back in, and hundreds or even thousands of journalists have been laid off.
In Saskatchewan, the two main newspapers have cut the number of days they publish. They used to employ hundreds; it’s now a handful. There is no longer a live, local TV newscast on weekends that originates in Saskatchewan.
My stations—CKOM and CJME—are live and local seven days a week, 365 days a year. If something happens on a Sunday afternoon, we have live newscasts with reporters to cover the story. No one else in our province does that.
We do over 200 newscasts a week in each market, so clearly there can be a business model, but it requires ownership that recognizes the revenue case for being a source of local information. We're in a time when people are deluged with news from around the globe, and—this is important—I would say it requires ownership that views providing local information as a responsibility to the community we serve. Saskatchewan is lucky to have such ownership from Rawlco Radio, which has been owned by Gordon Rawlinson and the Rawlinson family for almost 80 years.
We've found that there is not just a strong desire for local information; there is a need for it. When the Humboldt Broncos bus tragedy occurred, we did 30 hours of live programming that we hadn't planned to do at five o'clock on a Friday afternoon. We realized, over the course of that awful weekend, that we were doing more than giving information; we were providing a service. People across Saskatchewan tuned in not just as a way of finding out the latest but as a way of coming together to grieve. We had many emails afterwards from people thanking us for the coverage.
When tornadoes threaten and when blizzards affect highway travel, we're there to tell people. When COVID struck, we covered it with the information that our audience needed. We carried the daily news conference from health authorities live for over a year. It was a service, and people relied on it, which underlines that a strong local media is essential to the health of a community and society. By doing these things, and by covering the day's news, we provide value to our communities. We're relevant in a way that social media sites that don't generate content can never match.
Trust and credibility are serious issues online. Skepticism is at an all-time high. People don't know what or whom to believe. What's real? Is this paid content or objective journalism? Who's behind this? Unlike many social media sites, no one listens to our news and has to question, “Is that true?” We've earned their trust. In fact, in a time of fairly rampant misinformation and intentional disinformation, it's been observed that real news is the antidote, but it doesn't come easily. Real news requires people and professional journalists who do the hard work, day in and day out.
I have a couple of suggestions that I would offer to this committee.
One, find ways to encourage investment in local, independent journalism. Real news ensures better, more informed decisions, which is especially important in our knowledge economy. Measures are required to help ensure existing local news organizations don't just survive but thrive. Governments should view a healthy media sector as being as important and as deserving of measures to help it succeed as it views many other vital industries.
Two, governments across this country could do something very meaningful to support local journalism immediately. Private local media companies are entirely dependent on ad revenue, virtually all of it from local business. Our largest competitor is no longer the local newspaper or TV; it's Google, Facebook, Instagram and YouTube—digital platforms based in other countries that make no contribution to local journalism.
In 2023, as you know, Canadian news outlets were banned from sharing stories on Meta, and abruptly, an important way to share critical local news was taken away. Now what passes for news content on Meta is, frankly, often disturbing, and government is helping fund it.
In the 2024-25 fiscal year, the Government of Canada spent about $78 million on advertising, of which 63% was directed towards digital media—over $40 million. Foreign companies like Google, Meta and TikTok got a big share of that.
The federal government rarely advertises on local radio, but when emergencies happen and critical information needs to be communicated, radio is the first point of contact because of its ability to reach the masses quickly and efficiently.
I'll leave you with this. Government talks about valuing local media, but it isn't supporting it when it comes to spending ad dollars. The federal government could meaningfully support local journalism immediately by deciding to allocate a significant percentage of its total advertising budget that now leaves the country and dedicate at least a portion of it to local, Canadian-owned media.
Thank you.