There's no question. It's the challenge that all media are facing.
As I said in my presentation, our biggest competition now isn't the TV station across the street anymore. It's Google, LinkedIn and YouTube.
I liked the idea presented by, I think, Ms. Simard. If there were attached credits to local advertisers to buy local ads, it sounds like the sort of thing that could be done fairly quickly and easily without having to gather funds together and redistribute them and so forth. It could be a very straightforward transactional tax issue. I thought that was worth exploration.