Evidence of meeting #31 for Canadian Heritage in the 45th Parliament, 1st session. (The original version is on Parliament’s site, as are the minutes.) The winning word was media.

A recording is available from Parliament.

On the agenda

Members speaking

Before the committee

Villalba  Freelance Journalist, Association des journalistes indépendants du Québec
Robertson  President, Canadian Media Guild
Champagne  President, Fédération professionnelle des journalistes du Québec
Gunn Reid  President, Independent Press Gallery
Menzies  Senior Fellow, Macdonald-Laurier Institute
Lamoureux  Professor, Communication, Université TÉLUQ, Association des journalistes indépendants du Québec
Mac Farlane  Editor-in-Chief, Le Canada Français, Fédération professionnelle des journalistes du Québec

The Chair Liberal Lisa Hepfner

Good morning, everyone. I call this meeting to order.

Welcome to meeting number 31 of the Standing Committee on Canadian Heritage.

Before we begin, I would ask all in-person participants to read the guidelines written on the updated cards on the table in front of them. These measures are in place to prevent feedback incidents and protect the health and safety of all participants, especially our interpreters. You will notice a QR code on the card. It links to a short awareness video.

Pursuant to the routine motion adopted by the committee, I can confirm that the witness online has completed the required connection tests in advance of this meeting.

Please wait until I recognize you by name before you speak. All comments should be addressed through the chair.

Pursuant to Standing Order 108(2) and the motion adopted by the committee on Monday, September 22, 2025, the committee is meeting to study the state of the journalism and media sectors.

We have with us today in the room l'Association des journalistes indépendants du Québec, Léa Villalba et Samuel Lamoureux. We also have Jane Robertson from the Canadian Media Guild. Welcome.

From the Fédération professionnelle des journalistes du Québec, we have Éric-Pierre Champagne and Stéphanie Mac Farlane.

Hopefully we won't get confused because we have Éric St-Pierre and Éric-Pierre Champagne in the room today.

From the Independent Press Gallery, we have Sheila Gunn Reid.

From the Macdonald-Laurier Institute, Peter Menzies joins us online. Welcome, sir.

We will start with opening statements. You have five minutes as a group if you're here with an organization, or five minutes on your own if you're here independently.

We'll start with l'Association des journalistes indépendants du Québec.

The floor is yours for five minutes.

Léa Villalba Freelance Journalist, Association des journalistes indépendants du Québec

On behalf of the Association des journalistes indépendants du Québec, the AJIQ, I thank you for giving us this forum in which to describe our reality and our needs.

The culture sections and the special sections of Le Devoir, professional periodicals, L'Actualité, Radio-Canada, podcasts. I could go on. Did you know that a hundred media outlets in Quebec and in Canada are filled with the talent and professionalism of often invisible freelancers?

Our reality is to deliver research files, in-depth articles, photos and radio reports and to be paid only when the finished product is delivered. Research, interviews, writing, corrections and work on location are all obvious and vital tasks in quality journalism. But as freelancers, we are not paid to do them. Our per-page rate, meaning 250 words, has not changed for 10 years, for 20 years for some media. Some still pay the equivalent of $50 per page, often hardly more. According to a 2022 survey, 29% of us still, even today, work for minimum wage. Freelancers in Quebec earn a salary of about $31,000 per year, despite our strong qualifications. Eighty per cent of us have university degrees. To top it all off, late payments are unfortunately not uncommon.

Finally, Meta's block on journalistic content in Canada does nothing to improve our situation. The impact on media visibility and, by extension, on our work is considerable.

The media depend on our expertise a great deal. They do not have the budgets they need to rely wholly on their staff journalists to fill all their pages and to meet all their editorial needs. Many call on freelancers to provide full and varied coverage. Freelancers are neither staff, nor artists, nor business people. We fall between the cracks in the system.

What is sad in all this is that many freelancers are tending to reduce their freelance work and turn to other endeavours because they are afraid that they will not be able to pay the rent or put food on the table at the end of the month. In Quebec, almost 60% of independent journalists have some other professional activity. This is killing journalism, slowly but surely. Fewer freelancers means fewer journalists and therefore less protection for democracy.

As links in the media chain, we are free, of course. But do we have to be the weak links?

For 35 years, the AJIQ has been arguing for the improvement of working conditions for freelance journalists as indispensable information workers. But we need you, as members of the government, to implement measures in support of our cause.

What are the solutions?

The conditions under which the $100 million that Google pays to all information media could be adjusted. For some reason unknown to us, freelancers were excluded from the criteria by which that money is distributed. The federal government correct its course by putting freelancers back on the list of eligible journalists. A number of local, indigenous and ethnic media are also excluded from the funding. This does not meet the spirit of the law, which stipulates that the money must be distributed fairly and in a way that represents Canada's entire media ecosystem.

The Canadian journalism labour tax credit should also be redistributed. Independent media are growing in numbers and they too count on the work of freelancers. To repeat, they are as many journalists as those on the payroll of the major media outlets. Let us not forget that, in Canada, the federal government pays 25% of the salary of staff journalists, but nothing for independent ones.

Could we not imagine employment status like the casual entertainment workers in France? Freelancers would be eligible for employment insurance, which would kick in after a certain number of journalism contracts. In that way, they would feel less stress the next month even if an article were not picked up. And they could stay in journalism.

In recent years, we have been fortunate to have a bursary program established by the provincial government. If Ottawa had a program like that, many freelancers could be fairly paid for their work in supplying media.

One of our strongest claims is still for a legislated fee schedule. The schedule could, of course, be adjusted for the size, the circulation and the budget of the media outlets. It would accommodate different formats such as podcasts and lengthy reporting. In an ideal world, the fees would be adjusted for inflation each year.

Finally, independent journalists should be included in legislation that already exists. This would allow them to properly negotiate their working conditions. It would also require the media industry to pay decent basic fees, as is the case for members of the Union des artistes. In 2023, there was an attempt to have us included in the Status of the Artist Act. Unfortunately, the attempt was not successful. A separate act for independent journalists could be a possibility, since our working conditions are specific and unique.

As a matter of urgency, the government and the entire media industry must recognize the essential contribution of freelance journalists in Quebec and in Canada and work with the specific aim of improving the conditions under which they work and live. Measures to ensure that independent journalism survives are required. Supporting freelancers means ensuring the diversity, the quality and the vitality of information as a fundamental pillar of our democracy.

As members of the government, you alone are in a position to ensure that we, as the free links in the media chain, are no longer the weak links, but rather full participants, with appropriate recognition and support.

The Chair Liberal Lisa Hepfner

Thank you very much.

We will now go to Jane Robertson from the Canadian Media Guild.

You have five minutes. Go ahead.

Jane Robertson President, Canadian Media Guild

Madam Chair, members of the committee, thank you for inviting me here today.

The Canadian Media Guild represents—

The Chair Liberal Lisa Hepfner

I'm sorry. We may have some audio issues. We'll resolve those first.

We're going to suspend for a minute.

The Chair Liberal Lisa Hepfner

All right, we will resume.

I apologize to you, Jane Robertson. You can start over. I'll give you your five minutes from the top.

8:25 a.m.

President, Canadian Media Guild

Jane Robertson

Once again, Madam Chair and members of the committee, thank you for inviting me here today.

The Canadian Media Guild represents thousands of media workers across Canada. These can be journalists, producers, editors, technicians, digital creators, administration staff and more working at institutions like APTN, CBC/Radio-Canada, The Canadian Press, TVO, TFO, BuzzFeed and Canada's National Observer, just to name a few.

To identify our members' priorities, we conducted an online survey in February. The findings provide a timely snapshot of media workers whose labour underpins Canada's cultural sovereignty. The survey results, while not surprising, were deeply concerning. Permanent jobs are being replaced with contract, casual and freelance work offering fewer protections.

Media workers are expected to produce more content across more platforms around the clock, but their hearts are still in the work, with 90% saying they are proud to work in Canadian media and 87% believing their work is valuable. The commitment to public service remains strong, but the conditions they face do not: 88% are concerned about job security and describe the industry as unstable, and nearly everyone—99% of respondents—says wages must keep up with the cost of living, not because workers are seeking immense wealth but because they are trying to survive in this industry.

Artificial intelligence is reshaping the media sector in fundamental ways. Workers are concerned about AI systems being trained on their work without consent or compensation. The misuse of AI can destroy the audience's trust and take away meaningful work, and 90% of media workers say they want protections as technology and AI change their work.

Having the government defend existing copyright laws and put out transparent policies on AI use will help the public have more trust in the media sector. We encourage the government to include human content standard language around AI use in the Canadian journalism labour tax credit.

This tax credit has already helped sustain journalism jobs. Adding a human content standard will ensure the credit is supporting Canadian workers and not their artificial replacements. Supporting CBC/Radio-Canada is vital for protecting cultural sovereignty. Our public broadcaster provides local journalism where private media has withdrawn, reflects communities across the country and delivers trusted information, yet ongoing financial uncertainty has resulted in repeated layoffs, reduced local programming and increased precarity for workers.

Of our members, 92% support increasing CBC/Radio-Canada funding towards levels comparable with other G7 public broadcasters, and 85% support moving to legislated, stable, multi-year funding. We urge you to follow through on the 2025 government paper, “The Future of CBC/Radio-Canada”. It provides a clear road map to protect and enhance our public broadcaster, independent of political change.

For many journalists, especially women, minorities and 2SLGBTQ+ members, the toxicity we face online and in person while doing our job is becoming overwhelming. Many are also routinely exposed to traumatic content, violence, tragedy and hate, leading to high rates of burnout, and 89% of members say they need supports in health, safety and mental well-being.

We urge the government to support stronger protections through the upcoming online harms act, particularly with journalist safety and mental health as explicit priorities. This would have to be a balanced approach to have harmful content removed from online platforms while not silencing charter-protected rights of freedom of expression or limiting freedom of the press.

Among media workers, 95% believe government action is essential to support the media sector—action like protecting both the Online News Act and the Online Streaming Act. We need you to resist pressure and coercive tactics in trade negotiations with the U.S. that seek to amend or water down this legislation.

Change happens all the time in the media. I started as a youngster, splicing film reels together with tape at a movie theatre. An early job for me was right here on Parliament Hill, as a physical camera operator for Senate committee meetings. I could now do a broadcast-quality video with the tech contents of my purse.

As media workers, we are all keenly aware of the inevitability of change. The Canadian Media Guild urges this committee to continue its leadership by centring workers in media policy decisions. This is not a workforce resisting change; this is a workforce asking for stability, fairness and a future.

Thank you.

The Chair Liberal Lisa Hepfner

Thank you.

The floor now goes to the Fédération professionnelle des journalistes du Québec.

Éric‑Pierre Champagne and Stéphanie Mac Farlane, you have the floor together for five minutes.

Éric-Pierre Champagne President, Fédération professionnelle des journalistes du Québec

Thank you.

Good morning, everyone. My name is Éric‑Pierre Champagne and I am the president of the Fédération professionnelle des journalistes du Québec, ou FPJQ. I have been a journalist for more than 30 years and I have been working at La Presse since 2001. I have been covering environmental issues for a dozen years.

With me is my colleague, Stéphanie Mac Farlane. She is vice-president of the FPJQ and editor-in-chief of Le Canada Français, a weekly founded in 1860 that serves the Saint‑Jean‑sur‑Richelieu region.

The FPLQ has about 1,400 members working in various media professions. We are the largest association of journalists in Canada.

The first message I want to stress today is that without journalists, there is no journalism.

From every side, we often hear that journalism is dead. Nothing can be further from the truth. Despite the many difficulties, excellent journalism is very much alive in Quebec. I would even say that the quality of journalism in 2026 is superior to what was being done 10 or 20 years ago.

There are many examples, but I will provide just one as an illustration. Fifteen years ago, there were only a handful of investigative journalists in the media. Today, all the major media outlets in Quebec have investigative teams, not just a single journalist, regularly publishing stories of great public interest. Local and regional media, as well as new media, are also publishing impactful investigations, despite the lack of resources at their disposal.

Everything is far from perfect, but it must be admitted that true journalism is still very much alive, despite the many obstacles. In my view, that is a testament to the adaptability and resilience of the journalists in the Quebec media.

We at the FPJQ believe that the information produced by professional journalists is essential in a democratic society. In these times of polarization and disinformation, with artificial intelligence sweeping everything before it, we need journalists and quality journalism more than ever.

And yet we are facing a global phenomenon: the media business model is broken. At the moment in Canada, 70% to 80% of advertising revenue goes into the pockets of two foreign giants, Meta and Google. Let me ask you, what industry would manage to survive under those conditions? Those two giants have war machines that are allowing them to literally strangle the Canadian media ecosystem.

Nevertheless, public assistance, both federal and provincial, has helped to reduce the damage. Without that support, the picture would be very different.

We completely understand that, in the current financial situation, it is difficult for our governments to do more. They have to juggle a number of different priorities. That is why we are astonished to learn that advertisers can still deduct their publicity expenses on foreign platforms. The measure is in place as a way to promote Canadian media, but we fail to understand why corrections have not been made for foreign platforms, despite the repeated requests from the FPJQ and from other players in the media industry. Doing so would cost the Canadian government absolutely nothing.

The Online News Act, imperfect though it is, has produced results. Today, about 450 Canadian media organizations are sharing at least $100 million from Google. It is high time for Meta to stop its detestable blocking of news on its platforms and pay Canadian media their fair share. We are asking the government not to negotiate a cut-rate agreement with a giant that spreads disinformation on its platforms.

Adapting copyright to this digital age also has to be done faster. Above all, our media must be protected from having their content destroyed by the giants of generative artificial intelligence. We too often forget that producing information comes at a cost, a significant cost. We cannot allow the tech giants to usurp journalistic content without the slightest compensation.

The overall situation remains a concern. In some regions of Quebec and Canada, we are slowly beginning to see media deserts. As you know, nature abhors a vacuum, so it will be quickly filled, probably with artificial intelligence, with all the dangers that entails.

The dangers are real. They are the elephant in this very room, one might say. So I invite us all to look beyond our partisan interests in order to serve the public interest that is so essential in this time of great upheaval.

The Chair Liberal Lisa Hepfner

Thank you.

Next, we will hear from the Independent Press Gallery and Sheila Gunn Reid.

You have the floor for five minutes. Go ahead.

Sheila Gunn Reid President, Independent Press Gallery

Chair and members of the committee, thank you for the opportunity to appear here today. My name is Sheila Gunn Reid. I am the president of the Independent Press Gallery of Canada, and I'm also the editor-in-chief of Rebel News.

The Independent Press Gallery supports independent journalists across the country with legal training, mentorship for young journalists and security resources, as working conditions for journalists in Canada become increasingly hostile.

In Canada today, if you don’t take the money or join the club, you get shut out, or worse.

The Chair Liberal Lisa Hepfner

Give us a minute. We have some sort of problem.

Mr. Champoux, you have a point of order?

Martin Champoux Bloc Drummond, QC

There is still a problem with the sound. In the French, there's an echo, a duplication.

The Chair Liberal Lisa Hepfner

We'll have to suspend for another moment.

I'll let you restart from the beginning when we come back.

The Chair Liberal Lisa Hepfner

We're going to see if this works any better. The problem is that we have a delay through the translation, and there's also a bit of an echo.

I will remind all of the witnesses to make sure that if you take out your earpiece, place it far from the microphone. Sometimes that can cause a problem.

I'm going to keep talking to see if the problem has been resolved. Has it been resolved?

Is there still a problem? Do we have an echo? Can you hear me okay?

Martin Champoux Bloc Drummond, QC

We are still hearing the floor channel underneath the French interpretation channel.

The Chair Liberal Lisa Hepfner

We're hearing the floor audio at the same time as we're hearing the translation, which makes it very difficult for anyone to understand. We want to be able to understand our witnesses. It's very important to hear from you today.

Shall I keep talking? I'm not good at filibustering.

Mr. Champoux, can you speak instead?

Do you want him to speak in English? He's very good at that.

Martin Champoux Bloc Drummond, QC

Do you want me to speak in French and test the interpretation to see if the English channel has the same problem as the French channel? Are you hearing the floor channel at the same time as the English interpretation when people are speaking in French?

The Chair Liberal Lisa Hepfner

We're going to try to manage. Maybe the witnesses, being cognizant of our audio problems this morning, could try to speak slowly and clearly, so that everyone understands everything they say.

Mr. Ntumba, go ahead.

Bienvenu-Olivier Ntumba Liberal Mont-Saint-Bruno—L’Acadie, QC

To be sure, I understand Mr. Champoux. I can hear the echo and it is not at all pleasant.

The Chair Liberal Lisa Hepfner

Can we continue or not?

Bienvenu-Olivier Ntumba Liberal Mont-Saint-Bruno—L’Acadie, QC

It's better to go to English directly because listening to the interpretation with that echo is not pleasant.

The Chair Liberal Lisa Hepfner

We'll try to continue. Please let me know if anyone misses anything important, and we'll go back and repeat it. We'll just try to manage that way.

Is everybody okay to proceed?

Mr. Champoux, go ahead.

Martin Champoux Bloc Drummond, QC

Do I understand that the problem is on both the French and English channels? Do we have the same problem, that we are hearing the floor channel as an echo?

8:45 a.m.

Conservative

Bernard Généreux Conservative Côte-du-Sud—Rivière-du-Loup—Kataskomiq—Témiscouata, QC

The problem is with both the English channel and the French channel. I think we perhaps have to move a little way from the microphone and not speak too loudly. We can hear the interpreters fine. It's just that we can hear ourselves as background noise. There's no problem on the floor channel or the auxiliary channel.