I quite understand that the government's capacity to help the media is limited. However, the government must provide conditions that help the industry. Earlier, we were talking about asymmetry and the problems that the two tech giants are causing, problems that we seem to want to ignore. That is a real problem. The government does not need to take money from its own pocket in order to put programs in place that are fair for all Canadian media. In my eyes, that is hugely important.
There is one more thing. I keep coming back to it. I fail to understand why we do not change the legislation so that advertising costs on foreign platforms can no longer be a tax deduction. It makes no sense. Given that we want to protect our digital and cultural sovereignty, I do not understand why we do not correct that.