When I look at tax credits, for instance the journalism tax credit, which was originally 25% and now it's 35%, it would be great if there was a digital innovation incentive—maybe it's a 25% tax credit—to help offset the losses that we've experienced over the last three years. At the time, Canada's heritage minister did say that he would make sure that we were made whole. That has never happened—and I don't know if it ever will—but I do believe that there is a way that the government can do this. I think that this committee is open to doing that, so there should be, potentially, an additional 25% tax credit for digital media companies who are innovating at scale. Again, it's to inspire and motivate these companies to become bigger, because we are the ones creating jobs.
You hear about these job losses every single quarter or at certain times of year in particular companies. A lot of times when we're hiring, we're getting these people. We're retraining them. We're doing that grunt work to make sure that they are now equipped to succeed in the industry that we are in now. I can't tell you how many colleges have reached out to my company asking for us to consult on how to rebrand their programs and how to make their broadcasting programs relatable but relevant for the 21st century. The demand is so much that I don't have time—my team doesn't have time—but the amount of colleges across—