The difficulty with organizations like Bell and other traditional broadcasters and legacy players is that they're tied to an old model of doing things. The advertising market has shifted. How they're spending dollars has shifted. What I witnessed was that there was an opportunity to create an example of what innovation looks like in this country. Unfortunately, what happens a lot in Canada is that our systems and our industries end up being monopolized with a few key players and innovation gets pushed to the side.
I wanted to give something a try and it worked. It worked really well, but regulation like Bill C-18 came into play and caused a huge roadblock to that innovation. Again, the intention was good. We want a strong journalism industry in this country that is reflected at all sides of the ecosystem—traditional, digital, all the things—but what Bill C-18 did was inadvertently put more harm on digital players who took that risk to innovate and safeguarded legacy players who didn't innovate fast enough.