That's a good question. What I can tell you is that we reach the public every day. A station like 98.5, which has the biggest audience, reaches 1.7 million people a week. We are still a high-performing media. The problem today is the business model.
When it comes to influence in society, our media clearly plays a unique role. According to the survey I mentioned, this is a recognized fact.
Perhaps we need to take a close look at what is happening and how people are getting their news. These media outlets provide credible content. They are important, and Canadians recognize that. If the government wants to reach people effectively, it should know that the Quebec media, the local media, is doing a great job.
Advertising purchasers need to review their strategy to—