Thank you very much, Madam Chair.
Ms. Jamet, you talked about the tax credit, about how it works now and how it could work in the future.
In fact, we sometimes tend to say that the government doesn't spend, but we know full well that, when we say that, we mean that it doesn't spend on advertising in Canada's media companies. However, this is also a trend in the private sector. It is pretty widespread, if I understand correctly.
How could we support these investments with tax credits in Canada?