Thank you all for joining us today.
Mr. Gonez, I'll admit that you've completely shifted my round of questions with your opening remarks.
I represent the beautiful and growing riding of Mississauga Centre. It sits in one of the fastest-growing and most diverse regions in the country. It is not a small city by any metric. That said, much of its coverage is unfortunately subsumed under Toronto. There is quite a bit in what you've said that I think speaks to the differing perspectives that define exactly why we're doing this study.
Traditional media is struggling to keep pace with where Canadians are actually going. The audience has moved, but policy has not fully followed. There is no policy infrastructure to help start-up media businesses scale.
These are all really interesting pieces. It speaks to something I've brought up in the context of committee on several occasions, which is that younger audiences increasingly consume news differently. It's less tied to geography and more to platforms and personalities. A previous study I was quite keen on was on the parasocial relationship between social media influencers and those who consume or watch.
How does your model reflect that reality better than traditional outlets?