Do you think the government feels that Quebeckers no longer like radio and television media?
However, the studies are quite clear. I reread one recently. You provided us with some figures. Quebeckers and Canadians are still very attached to traditional media, despite spending a lot of time on the platforms.
What should we tell the government? I've been a member of Parliament for seven years. For seven years, we've been hammering home to the government that the money needs to be distributed better. We're not saying to stop investing in advertising on platforms. Obviously, they want to reach as many people as possible.
Considering as well that this would be a way to help many regional media outlets survive, what in the message is not getting through?